Consumer Tech and Internet Services

Agency: Yes Lifecycle Marketing | Client: eBay Engagement Role: Content and Creative Director As the agency liaison working onsite at eBay, I provided brand and creative consulting services while leading the development of innovative digital marketing campaigns and content with my counterpart and creative partner, Mike Metschan, in the agency’s Portland office. Key responsibilities: 1) Lead the …

Sonos, a wireless hi-fi music company, wanted a demo video for its new Android mobile app which could control the music system. I developed the concept “Rock the House” and wrote the script. Engagement role: Concept development, scriptwriting, copywriting

As the lead creative on the Sony VAIO account, I managed two teams and directed integrated campaigns that included TV, print ads, direct mail—and was a hands-on concept copywriter as well. Here’s one TV spot that I wrote which tells a story of a rollercoaster fan club president who shares his videos online. Agency: Young & …

When Bowflex launched the new TreadClimber, they wanted a conceptual campaign instead of the typical straight-sell DRTV spot. I created the idea  “The Bowflex Doubletake,” which is “when you see a great body and realize that’s your own.” I wrote :30, :60 and :120 versions of this TV commercial. Agency: FCB Seattle Engagement …