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Consumer Tech and Internet Services

eBay Digital Marketing

Agency: Yes Lifecycle Marketing | Client: eBay Engagement Role: Content and Creative Director As the agency liaison working onsite at eBay, I provided brand and creative consulting services while leading the development of innovative digital marketing campaigns and content with my counterpart and creative partner, Mike Metschan, in the agency’s Portland office. Key responsibilities: 1) Lead the …

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As the lead creative on the Sony VAIO account, I managed two teams and directed integrated campaigns that included TV, print ads, direct mail—and was a hands-on concept copywriter as well. Here’s one TV spot that I wrote which tells a story of a rollercoaster fan club president who shares his videos online. Agency: Young & …

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Bowflex DRTV

When Bowflex launched the new TreadClimber, they wanted a conceptual campaign instead of the typical straight-sell DRTV spot. I created the idea  “The Bowflex Doubletake,” which is “when you see a great body and realize that’s your own.” I wrote :30, :60 and :120 versions of this TV commercial. Agency: FCB Seattle Engagement …

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