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Novell BrainShare Conference Advertising

Novell wanted integrated marketing campaigns to promote its annual technical conference to IT professionals. As lead creative on the account, I wrote everything from the conference theme, ads, brochures and direct mail to web banners, landing pages and more.

The campaign theme, “The Networking Conference for the Hardcore” was based on an insight: IT professionals were passionate about the conference because of its highly technical content. The campaign helped Novell shatter attendance records.

Agency: Young & Rubicam | Wunderman

Engagement role: Conceptual development, copywriting

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