Oracle Marketing

As a senior creative in Oracle’s Brand and Creative group, I worked on a wide range of Oracle marketing initiatives. These ranged from blogging and demand generation, to integrated marketing campaigns, product brand positioning, architecture, and launches including:

• Oracle Exadata Database Machine
• SPARC SuperCluster T-4
• Oracle Public Cloud
• Oracle Enterprise Manager

Company: Oracle Brand and Creative (internal agency)
Engagement role: Demand generation, event marketing, branding, product launches, concept development, copywriting, blogging, scriptwriting for demo/promo videos, event photography

ORACLE CLOUD COMPUTING LAUNCH | PROMO VIDEO

I created the brand positioning theme for Oracle cloud computing, “Consolidate. Accelerate. Innovate.” as well as wrote the copy for the video.

ORACLE ENTERPRISE MANAGER | DEMO VIDEO

This is a high level overview demo of Oracle’s database management solutions. I wrote the copy and worked with closely with the art director/producer to develop this video.

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ORACLE JAVA PR ROADTRIP INITIATIVE | PROMO CAMPAIGN

When Oracle acquired Sun Microsystems, they created a marketing initiative to promote their support for JAVA. This initiative resulted in the creation of  a technology bus roadshow that traveled across the nation. I created the theme “Code to Coast,” blogged and wrote copy for the materials.

 

ORACLE OPENWORLD | EVENT MARKETING

Oracle’s annual IT conference is massive. Imagine 60,000+ attendees congregating for one week in downtown San Francisco—and then,  partying on Treasure Island for a night of world-class entertainment. Oracle’s internal agency promotes it all. Here’s some of my work:

BLOG EXAMPLES | (Includes Oracle Cloud coverage)

“ROCKOPOLIS” CONCERT EVENT NIGHT
Theme Development + Promos + Event Coverage

For Oracle’s customer appreciation night on Treasure Island, I came up with the concept  “Rockopolis,” since the event highlight was a rock concert featuring Fergie and the Black Eyed Peas, Terri Nunn from Berlin, and Steve Miller. I also blogged, took photos, and wrote copy for promotional materials.