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The National Financial Literacy Challenge was sponsored by the Charles Schwab Foundation.

Charles Schwab Ads

While I was contract writer at Charles Schwab, I wrote concepts and copy for everything from corporate event themes and executive brochures to website pages, ads, direct mail and email.

Company: Charles Schwab | Creative Services (internal agency)

Engagement role: Conceptual development, copywriting

The National Financial Literacy Challenge – Inaugural Campaign

The Charles Schwab Foundation and the U.S. Treasury department sponsored the first ever National Financial Literacy Challenge, a competition that tested the financial savvy of students as well as provided them with the opportunity to win scholarships. I developed a complete integrated marketing campaign for the program.

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