While I was contract writer at Charles Schwab, I wrote concepts and copy for everything from corporate event themes and executive brochures to website pages, ads, direct mail and email.
Company: Charles Schwab | Creative Services (internal agency)
Engagement role: Conceptual development, copywriting
The National Financial Literacy Challenge – Inaugural Campaign
The Charles Schwab Foundation and the U.S. Treasury department sponsored the first ever National Financial Literacy Challenge, a competition that tested the financial savvy of students as well as provided them with the opportunity to win scholarships. I developed a complete integrated marketing campaign for the program.[gallery_bank type=”images” format=”masonry” title=”true” desc=”false” responsive=”true” display=”all” sort_by=”sort_order” animation_effect=”fadeIn” album_title=”false” album_id=”21″]