Bowflex DRTV

When Bowflex launched the new TreadClimber, they wanted a conceptual campaign instead of the typical straight-sell DRTV spot. I created the idea  “The Bowflex Doubletake,” which is when you see a great body and realize that’s your own.” I wrote :30, :60 and :120 versions of this TV commercial.

Agency: FCB Seattle
Engagement role: Concept development, copywriting

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